Food is nourishment. Food is taste. Food is love. For over 50 years now, Everest has proudly partnered mothers in the kitchen in providing unparalleled taste through the food they cook for our families. Straddling through the diversity of our nation, Everest has dedicated itself to the fine art of creating local, regional and pan-Indian spice blends and pure spices that give our food the mouth-watering taste we want more of. With the ethos of – pure quality speaks for itself, today, brand Everest is synonymous with purity, taste and mother’s love. People say good health starts in the kitchen. And kitchens start with Everest, thanks to its unwavering dedication to quality.
Today, Everest maintains its position as India’s largest selling spice brand. It holds the highest share in the national market, a fact confirmed by independent syndicated studies (AC Nielsen – All-India Store Audit Report 2020-21). Its spice factory uses state-of-the-art technology sourced internationally and blends up to 100 metric tonnes of spices each day.
The unparalleled success of Everest has reaped several rewards. It has been the proud recipient of the Super brands status eight times in regularity – in the years 2003, 2006, 2009, 2012, 2015, 2018, 2020 and 2021-22. Everest has yet again been recognized as one of India’s Iconic & Prestigious Brands by Economic Times in its 2021 edition.
Everest spices manufactures four categories of Spices which includes a range of Blended Spices such as Garam Masala, Chhole Masala, Pav Bhaji Masala, etc., Pure Spices such as Tikhalal Chilli Powder, Turmeric, Coriander, Asafoetida (Hing) and Exotic spices such as Kesari Milk Masala and Saffron.
The basic ingredients are always sourced from regions where they are grown and are packaged in a way that allows them to retain their true flavour and aroma. To create blends, Everest invests extensively in researching traditional and varied cuisines, evaluating cultural preferences and quite simply following the evolution of changing tastes.
Years of consumer understanding programmes have been undertaken for extensively researching traditional cuisines, their closely guarded recipes and the masalas that give them their irresistible and authentic taste. This knowledge goes a long way in creating the unique blends that people find familiar, yet refreshingly new. From the range of more than 28 products in Blended spices to the range of more than 12 products in Pure spices, Everest meets all the needs of Indian kitchens.
Things you didn’t know about Everest
- Vadilal Shah, founder of Everest Masala, started his career in a 200 square feet shop
- Today, Everest spices are available in over 6,50,000 outlets
- Everest is India’s No. 1* spice brand
- Everest spices are processed in an ultra-modern, fully automated factory in Umbergaon, Gujarat
- Everest was the first spice company to introduce spices in small sachets
- The first product to be launched by Everest was Milk Masala